Aldi

No Hype

For aldi's new campaign on healthy eating we called out the absurdity of health food hype - the Instagrammable smoothie bowls, the overpriced "superfood" trends. Through simple side-by-side comparisons, we showed ALDI delivers the exact same nutritional value/quality without the markup. Because your morning cereal doesn't need a influencer aesthetic to be good for you.

The films we created:
Aldi – To Fun
Aldi — Queuing
Aldi — LTYG
Aldi — Manifesto

Year: 2022
Agency: Antoni Berlin