Fielmann
Brille?The campaign simply asks: “Glasses?” using no logo or other forms of branding.
This teaser campaign reminds all Germans of their relationship to one of Germany’s most famous heritage brands and Europe’s largest opticians, Fielmann.
A bold, maximum minimalistic play on Fielmann’s iconic brand claim "Glasses: Fielmann"
which has existed for more than 40 years.
This teaser campaign reminds all Germans of their relationship to one of Germany’s most famous heritage brands and Europe’s largest opticians, Fielmann.
A bold, maximum minimalistic play on Fielmann’s iconic brand claim "Glasses: Fielmann"
which has existed for more than 40 years.
Year: 2023
Agency: Mother Berlin
Agency: Mother Berlin