Kärcher

The Obviously Good VC

It’s a vacuum cleaner, guys. But it brings back the WOW every time.
Kärcher — Germany's top brand for both professional and home cleaning systems returns with a new “Bring back the WOW” piece, taking a whole new tone – bold, stylish and you won’t be able to keep a straight face.

We all know what a vacuum cleaner does, how it sounds and what it looks like. So we emphasized exactly that: the basic, mundane and completely normal aspects of a vacuum cleaner. It’s not rocket science and it shouldn’t be sold as such. No made-up or exaggerated features. No design fluff. Just honest facts that silently make a point in a casual, devil-may-care manner.

In 5 stories we show the WOW.

Year: 2022
Agency: Antoni Berlin
Rol: Jr Art Director