‘It’s Not All Up To You’ celebrates business owners and communities together, positioning SumUp as the ultimate champion of businesses, offering support every step of the way. SumUp provides a complex financial ecosystem, offering card readers, point-of-sale systems, and advanced payment solutions and business tools for businesses of all sizes.
We partnered with three diverse small business owners from Berlin — Marsano, VOLK, and ROHN.Berlin — to bring the campaign’s core message to life: that partnering with SumUp is the easiest way to lighten the everyday workload. By highlighting their authentic stories, the campaign showcases how SumUp’s extensive ecosystem of financial tools acts as a reliable helping hand of the unofficial team, empowering merchants to focus on what they do best. This collaboration not only reinforces the brand’s commitment to supporting entrepreneurs but also creates a genuine connection that resonates with business owners everywhere.